Most agencies spend the first 30 days "getting up to speed". The Ignis 30 days look different because the engine starts shipping on day one and the goal is a measurable lift in the second month, not the sixth.
Week one is brain transfer. The team sits with you, your founder, your top operator, and pulls out the proof points, the operating principles, the specific outcomes you want measured, and the client-archetype you actually want more of. We watch your last 90 days of content, ads, and sales calls. By Friday we have a brain document that captures your voice, the offer in the language buyers actually use, and the five metrics that will run the partnership.
Week two is shipping. Two carousels, four short-form videos, one long-form piece, daily organic posting across every major platform. The first batch is intentionally ugly relative to the standard we will hit by month three. We are getting reps in, learning what your audience punches on, and validating the hooks that will fund the paid layer in week four. By the end of week two the analytics layer is wired: pixel, conversions API, first-party event taxonomy, attribution to revenue.
Week three is the website + ads layer. We rebuild the site if the partnership tier includes it, otherwise we ship surgical conversion fixes (hero, social proof, scroll proof, call to action). Ads launch with three creative angles each on Meta and Google, low budget, learning mode. We are not optimising for ROAS in week three. We are optimising for which hooks survive the cold-traffic gauntlet.
Week four is reporting + cycle two. The first dashboard review lands. Views, ICP-targeted reach, qualified leads, sales conversations, attributed revenue. The hooks that worked in weeks two and three become the next cycle's amplification budget. The hooks that failed get killed cleanly. Cycle two starts the day cycle one closes.
That is the first 30 days. No discovery deck. No "alignment session". The output is the alignment.