What does Ignis actually do?

Ignis is a performance marketing partnership. We take over a business's entire digital marketing presence and turn it into a customer acquisition machine. Daily organic content production across every major platform, paid amplification of the proven winners, full attribution back to revenue.

What outcomes does Ignis target?

Average client generates $3M+ in tracked revenue per year and over 1M views per month across all platforms. Specific past wins include 27x ROAS at VBC, 60x to 310x ROAS on Meta Ads, and a 124% lift in monthly website sessions.

What is the average client outcome?

Average client generates $3M+ in tracked revenue per year and 1M+ views per month across all platforms. Specific past wins include 27x ROAS at VBC, 60x to 310x ROAS on Meta Ads, and a 124% lift in monthly website sessions.

What does Ignis cost?

Three tiers fitted to business stage: Ignite ($2M+), Accelerate ($10M+), Dominate ($30M+ scaling to category lead). Pricing is set on the application call once we know the scope.

How does the partnership get started?

Apply at ignis.au, David personally reviews the application within 24 hours. If we are a fit, we move to the first call to map the engine.

SEO In 2026: What Still Works, What Is Dead

SEO in 2026 looks nothing like SEO in 2022. The old playbook (build backlinks, target high-volume keywords, write 1,500-word articles for the top three positions) still works for some pages, but it covers maybe 40% of the search behaviour your buyers actually do. The other 60% has moved to AI engines and to behaviours Google itself rewards differently now.

What still works. Topic-cluster site architecture, where one cornerstone page anchors a network of supporting pages all interlinked around a tight topic. Schema.org structured data on every page, especially Article, FAQPage, Organization, LocalBusiness, Service. Real first-party expertise (E-E-A-T signals: experience, expertise, authoritativeness, trust). Page speed and Core Web Vitals (Google rewards them and AI engines weight them). Internal linking to your highest-converting pages.

What is dead. Keyword stuffing. Link-buying schemes that Google now detects and penalises. Thin "blog post for the sake of having a blog post" content. Generic listicles regurgitated from the top three results. AI-generated content with no human-edited point of view (Google explicitly downranks this).

What is new. Getting cited by ChatGPT, Gemini, Perplexity, and Claude. These engines are now serving roughly 15% to 30% of informational queries that used to go to Google. The way they decide who to cite is different from PageRank. They favour clear, structured, opinionated, well-attributed sources. A page that says "Here is the framework, here is why it works, here is the proof, here is who it works for" gets cited more often than a page that says "There are many ways to think about X."

The Ignis SEO playbook in 2026 is two-tracked. Track one is classical SEO for the high-intent commercial keywords. Track two is AI search optimisation: schema graphs, structured opinion-led content, llms.txt, IndexNow, and a real point of view on every cornerstone page. The compounding effect is that both Google AND ChatGPT start citing the same pages, doubling the inbound discovery layer for the same content investment.