The Ignis guarantee is one line. 1,000,000 ICP-targeted views in 6 months, or you do not pay until we hit it. Most prospects ask the same three questions when they read it.
What counts as a view? Platform-defined views on the platforms where your buyers actually scroll. For most of our clients that is some combination of TikTok, Instagram Reels, YouTube Shorts, LinkedIn, and YouTube long-form. We do not count impressions, ad-served frames, or any metric the platform itself does not call a view. The reporting maps directly to each platform's native dashboard so you can audit the number any time.
Why ICP-targeted instead of total views? Because total views are easy. We could put a $20K spend behind a meme account and hit a million views in a weekend. Useless. ICP-targeted means the views come from the audience profile that converts for you, defined in week one of the engagement and tracked via creator-identifier signals (location, language, behavioural categories, lookalike sources, demographic filters). Every weekly report breaks the view total into ICP-relevant and ambient buckets so you can see the work.
What if you miss? You do not pay until we hit it. We continue producing under the guarantee until the number lands. There is no fine print that lets us walk. The reason we can write the line and mean it is the 70 million views generated across the founder's career and the 1M+ views per month our average client already produces.
The only condition that protects both sides is creative approval cadence. If creative sits in your approval queue for more than 5 business days per round, the clock pauses. Past that bar, the partnership stops being a partnership and becomes a 1-way feed. The condition has only triggered twice in the program's history.
That is the guarantee. Read it on the homepage, sign it on the contract, hold us to it.