Commercial real estate marketing
Agency marketing built to win the mandate first and sell the asset second, from the pitch document a vendor keeps through to the campaign that justifies the budget attached to it.
Where the money moves.
The revenue decision happens in a room before the campaign exists. A vendor sits with two or three firms, hears two or three views of their asset, and hands the mandate to whoever's evidence looks most like a plan. Everything marketing controls sits in that room: the comparable sales your team can pull instantly, the research the vendor had already read, the agent's name they recognised before the meeting walked in. We build the material that wins the authority, then the campaign that earns out the vendor-paid budget attached to it.
A Head of Marketing at an agency carries two jobs that pull against each other. One is production: information memoranda, floor plans, flythroughs, portal listings, expression of interest deadlines that move, four campaigns loading in the same fortnight. The other is authority: the quarterly vacancy note, the industrial yield commentary, the director who gets quoted when a journalist needs a number. Production is deadline work and it never stops. Authority is what makes the next appraisal a shorter conversation. Under one team both run off the same research spine instead of competing for the same week.
Campaign timing is unforgiving. Spring and autumn carry the launch windows, December kills a campaign, and a January listing wears the quiet. That rhythm means authority work gets produced in the gaps rather than promised for later. Asset classes behave differently too: industrial buyers arrive through off-market relationships and stock alerts, office leasing is a tenant representative conversation, and retail turns on foot traffic and turnover. One message across all three reads as generic to every one of them, so the content is built per desk and signed by the people on it.
Reporting is written against mandates and campaigns rather than impressions. Which appraisals arrived off a research piece, which agent profile generated the inbound, which expression of interest campaign filled its data room with registrations worth calling. Portal accounts, CRM, domains and campaign microsites stay in the agency's name, and every enquiry lands back in the CRM with its source attached. When a principal asks what the marketing budget bought, the answer is a list of assets and the mandates they touched.
What we run.
Pitch and appraisal material
The listing presentation, the comparable evidence pack and the campaign budget rationale, rebuilt so an agent walks into an appraisal with a document the vendor keeps. Versioned per asset class and updated as sales settle, not redesigned once a year.
Market research the industry quotes
Quarterly vacancy, yield and take-up notes for the submarkets your desks actually transact in, authored by your directors and produced by us. The piece that earns a journalist's call is the same piece that shortens the next appraisal.
Agent authority on LinkedIn
Directors and senior agents publishing transaction commentary in their own voice, on a rhythm they can sustain through a heavy campaign month. Vendors follow people rather than agency handles, and the profile is what gets checked before the pitch.
Campaign production that holds the launch date
Information memoranda, photography and video direction, portal copy, auction and expression of interest landing pages, all produced to the date. Campaign pages carry a tracked enquiry path, so the data room list is a marketing output rather than an agent's inbox.
Search and AI visibility for submarkets
Rank for what a vendor types before they call anyone: industrial yields in a named corridor, office leasing in a named centre, land values by precinct. Those same pages are what an answer engine cites when it summarises the market.
Questions we get asked.
Both, and they are kept separate. Vendor-paid spend belongs to a specific asset and is reported against that campaign. Agency budget funds the authority work: research, agent profiles, the site, search visibility. Mixing them is how an agency ends up with a busy production calendar and no market position when the listing pipeline thins.
Better off, usually. An agent who already posts has a voice worth scaling, so the work becomes research, drafting from their actual deals, and a rhythm they can hold when a campaign gets loud. The ones who never post get a lighter format. Nothing goes out that a vendor could catch them on.
Against mandates and campaigns. Appraisals attributed to a research piece or an agent profile, enquiry volume and quality per campaign, data room registrations, and search position in the submarkets your desks work. Activity counts sit underneath as detail rather than as the headline, because a principal is deciding whether the budget bought listings.
The asset material, almost always. Photography, floor plans and the information memorandum set the pace, so the first conversation is about what has been shot and what still has to be commissioned. Campaign pages, portal copy and the enquiry path move quickly once the assets exist. Access to the property is the constraint nobody can compress.
Also in property and real estate
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9 services under one team, run against the numbers your business already reports on.
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