What it is.
Film, photography, design and copy produced on a schedule and published across every platform your buyers use. We shoot on site, build the library, then run the calendar.
The point is volume with a standard attached. Most businesses manage one or the other. The engine exists so the business keeps working while its record grows.
What you get.
- On site film and photography
- Short form video and editing
- Carousels, graphics and design
- Copywriting and captions
- Scheduling and publishing
How an engagement runs.
Read-in
We go through your past proposals, project records, reviews and existing site copy, then take the positioning from Strategy and the search demand from SEO and turn it into a topic bank and a set of angles. You approve the list.
Capture
One recorded interview with the people who know the work, plus a shoot on a live job when the material calls for it. Everything comes back as transcripts, stills and footage, filed in your drive and indexed.
Production
Writers, editors and designers turn the captured material into the pieces on the calendar. Each one reaches you as a draft with its source noted, so a technical claim can be checked against the person who made it.
Publishing
Approved pieces go live on your site and profiles, tagged so an enquiry can be traced back to what the buyer read. The report that follows names what worked and rewrites the next block around it.
What arrives, and when.
- The content calendar
- A rolling calendar in your workspace showing every planned piece, its channel, its status and who still has to approve it, so nothing publishes as a surprise.
- Published pieces
- Articles, short video, photo sets and project write-ups going live on your site and your profiles on the agreed rhythm, all produced in house.
- The source library
- Raw footage, stills, interview transcripts and edited masters, filed by shoot date in your own drive at full resolution.
- The monthly read
- A written report on what published, what it earned in enquiries and search visibility, and what changes in the next block because of it.
- The working session
- A call each month with the person doing the writing, to sign off the next block and pick up whatever changed on your jobs.
Questions we get asked.
Who owns the content once it exists?
You do, from the moment it is made. Files sit in your own Google Drive or SharePoint, the blog lives on your domain, raw footage from every shoot is handed over at full resolution, and the profiles we publish from are registered in your name. Nothing has to be exported or asked for later, because none of it was ever held anywhere else.
Who actually writes and films it?
One team in Sydney. The same writer stays across your material month after month, so the vocabulary of your trade gets learned once instead of re-explained. Filming, editing, design and publishing sit with that same group. When you ask why a piece was written a certain way, you are talking to the person who wrote it.
What happens at the start?
We read everything you already have: past proposals, capability statements, project records, the way your estimator answers an email. Then a recorded interview with the people who know the work, and a topic plan you approve before a word is written. The first published pieces come out of that same block of work rather than a separate planning phase.
How is it measured?
Against pipeline, not post counts. Every piece carries a UTM and lands in a dashboard showing which article, video or post preceded an enquiry, and what that enquiry was worth in your own numbers. Search visibility and views sit in the report because they explain movement, but the line that matters is what the content brought in.
What do we have to supply?
Access, and a recorded conversation each month with whoever knows the projects best. Access means the CMS, the analytics, the social profiles, and a person who can confirm a technical fact before it publishes. The conversation is with your director or estimator or site supervisor, and that recording carries weeks of written and filmed material.
What happens if we stop?
You keep the engine. The calendar, the topic bank, the interview recordings, the templates and the published library all stay with you, and the logins were yours the entire time. We write a handover covering how pieces were planned, who they were aimed at and where the source material is filed, so whoever picks it up is not starting from a blank page.
The rest of the suite.
Contact the Ignis Team
Send through your details and we will audit your business before we reply.