What it is.
Campaign strategy, creative production and daily management across Google and Meta. Ad spend stays in your accounts. Reporting is written against revenue, not activity.
Creative is the lever most accounts never pull. We build it rather than resize it, and test it properly, because account structure is rarely what is holding the return back.
What you get.
- Google Ads
- Meta Ads
- Creative production and testing
- Tracking and attribution setup
- Reporting against revenue
How an engagement runs.
Account audit
We take stock of the existing Google Ads and Meta accounts, the conversion tracking, and the pages the traffic lands on. You get a written list of every tag that is miscounting and every campaign spending without return, plus the handful worth keeping.
Tracking and structure
Conversion tracking is rebuilt so every enquiry form, phone call and booking fires once and carries a value. Campaigns are then restructured around your margin and your service areas, so budget sits with the searches that buy rather than the ones with volume.
Launch and read
Campaigns go live with a defined creative set per audience, and we read the data before touching it. Early edits are limited to obvious waste, which leaves a clean baseline to judge everything else against.
Scale on evidence
Budget moves toward the campaigns producing qualified enquiries and away from the ones producing traffic. New creative, keywords and audiences enter as tests with a defined win condition, measured against whatever is currently winning.
What arrives, and when.
- Weekly performance note
- A short written note each week on what moved in the account and what we changed because of it.
- Monthly revenue report
- A monthly report that opens with enquiries and revenue attributed to paid, then explains the spend behind them.
- Creative batches
- New ad copy and creative produced in house on a rolling basis, each batch naming the ads it is testing against.
- Live dashboard
- A dashboard in your own account showing spend, conversions and cost per enquiry, open to your team at any hour.
- Quarterly planning session
- A working session where the next set of campaigns, budgets and offers is agreed with you rather than presented to you.
Questions we get asked.
Who owns the ad accounts?
You do. Google Ads, Meta Business Manager, the pixel and the conversion tags are created under your business name with your billing attached, and we work inside them on delegated access. Revoke that access whenever you like and nothing moves. The spend history and the audiences we built stay in your account, because they were never in ours.
Who actually runs the campaigns?
The same team that builds everything else here. Media buying, creative, copy and tracking sit in one Sydney office, so the person writing the ad has read the same brief as the person who built the page it lands on. Every account has a named buyer on it, and you deal with them directly rather than through a queue.
What happens first?
Most of it is precise integration and tracking. We can't grow what we can't measure, so we audit what's already running, then fix conversion tracking so a form fill or a phone call is recorded once and not three times over, because a lead counted twice pulls budget toward the wrong campaign. The account structure gets rebuilt around the work you actually want more of. Campaigns go live once the measurement underneath them is honest.
How is it measured?
Against revenue. Conversions carry a value, so a quote request from a commercial fit-out builder isn't counted the same as a newsletter signup. The monthly report opens with qualified enquiries, the ones your CRM shows closed, and what each of those cost to get. Impressions and click-through rate sit at the bottom, where they're useful for diagnosing a weak ad and not much else.
What happens if we stop?
You keep the accounts, the tracking, the audiences and every creative asset, because all of it was built in your name. The campaign structure is handed over documented rather than switched off quietly, so whoever picks it up can see why each campaign exists and what it was beating. Paid traffic does stop when the spend stops, which is why search, content and social run alongside it.
Can ads run before the website and content work is done?
Yes, and they run better when they don't have to carry a weak page. An ad can only send someone where you already point them, so if that page is slow or vague, the budget gets spent proving it. Where the site and the offer hold up we go straight to media buying, and where they don't, we say so before you spend anything on traffic.
The rest of the suite.
Contact the Ignis Team
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