What it is.
Most marketing fails on coordination rather than craft. The brand says one thing, the website says another, the ads chase a third, and nobody can tell which part earned the money. Strategy is the work of making all of it point the same way.
We start with the business, not the channel. Where revenue actually comes from, what a customer is worth, which platforms your buyers already use, and what the competition has left open. Then we build the plan across brand, website, search, content and paid media as one engine rather than a list of tactics.
Analytics and reporting are part of the strategy, not an afterthought. Tracking is wired to the sale so every channel can be judged on what it brought in, and the plan gets corrected against real numbers rather than opinions.
What you get.
- Market, competitor and audience research
- Positioning and messaging strategy
- Multi platform channel plan
- Creative strategy and messaging architecture
- Tracking, attribution and analytics setup
- Reporting cadence tied to revenue
How an engagement runs.
Access and audit
We take access to your analytics, ad accounts, search console, CRM and sales records, then work through the trailing twelve months with whoever owns revenue. You get a findings document naming what earns and what only looks busy.
Positioning and message
We settle what you sell, who it's for and why it wins, in the language your estimators and sales team already use. Output is a positioning page, a message map by buyer type, and the proof we're cleared to publish.
The channel plan
Every channel gets a defined job. Branding sets the frame, the website converts, and SEO and content win the search, while ads buy reach where the maths works and social media and public relations build recognition. Owners and order of play are named.
Measurement and review
Tracking runs from first touch through to the closed deal in your CRM. The numbers are agreed before delivery starts, and every report is written against them, ending on the change we're making next and the reason for it.
What arrives, and when.
- The strategy document
- A written plan covering positioning, the job each channel does, sequencing and the measurement model, updated as the work teaches us something rather than left to age in a folder.
- Monthly reporting
- A written report each month against the agreed revenue numbers, naming what moved, what didn't, and the change being made because of it.
- The working session
- A monthly call with your decision makers where we walk through the report, settle the next set of priorities and clear anything blocking delivery.
- Quarterly re-plan
- Every quarter the plan is re-cut against real pipeline, so effort and budget shift towards the channels earning revenue and away from the ones that aren't.
- The account register
- A live list of every ad account, domain, analytics property, profile and file, each one held in your business name with your team on top level access.
Questions we get asked.
Who actually does the work?
It's one in-house team in Sydney. The person who writes your strategy sits in the monthly session and reads the reporting, so nothing is lost in a handover. Specialists across branding, websites, search, content, ads, social media and public relations work off the same plan, which is why the channels reinforce each other instead of running as separate projects.
Who owns the accounts and the work?
You do, from day one. Ad accounts, domains, analytics properties, social profiles, design files and content are set up in your business name with your people holding top level access. We work inside your accounts rather than ours. If the engagement ends there is nothing to hand back, because none of it was ever held anywhere else.
What happens at the start?
Access and audit come first. We read your analytics, ad accounts, search console, CRM and closed sales data, sit down with whoever owns revenue in the business, and look at what your buyers actually search for and click. You get a written findings document and a draft plan before a single page or ad is written.
How is it measured?
We measure against revenue, not activity. The numbers are agreed before the work starts: qualified enquiries, pipeline created, deals closed, cost per acquired customer, and which channel touched each one first and last. Tracking runs from first touch through to your CRM, so a fit-out job in Parramatta can be traced back to the search or the post that started it.
What happens if we stop?
The assets stay with you and keep working. Your website, your rankings, your content library, your ad accounts with their learning intact, your profiles and your brand files are all in your name already. We remove our access, hand over the current plan and the full reporting history, and leave your team a written record of what was running and why.
We already have marketing people internally. Does this still work?
It works better with them than without them. Strategy sets the direction and the measurement, your internal team executes what they're strong at, and we take the parts they aren't resourced for. They get briefed the same way our own specialists are, and reporting covers everything running under the plan, including their work, so you read one view of performance.
The rest of the suite.
Contact the Ignis Team
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