Marketing for disability and NDIS providers
Plans arrive through the people who trust you, so the work is built around support coordinators, vacancy visibility and how fast someone answers.
Where the money moves.
The referral is an email. A support coordinator has a participant with a plan, a budget line and a need, and they are working down a list of providers they trust enough to send it to. Whether you get it depends on whether your name comes to mind, whether your capacity is current, and how quickly someone replies. Growth here is a relationship business with a search layer underneath, and the intake inbox is the most valuable marketing asset the organisation owns.
Coordinators match against specifics, not adjectives. They need the regions you cover, the supports you deliver against the price limits, whether you are registered, current capacity, and who to contact today. A service page written as a mission statement is unusable to them. A page that reads like a capability sheet, with a one page version they can forward to a family without editing anything, wins the referral that a brand campaign never will.
Families check you hard once the coordinator names you. Plain English about what a service agreement covers, how staff are screened, what happens when a shift is missed and how to leave if it is not working carries more weight than photography. The calendar matters too, because price limits change on 1 July, plan reassessments cluster, and budgets get spent before a plan ends. Campaigns aimed at those dates convert, while evenly spread spend does not.
What we run.
Coordinator-facing service pages
Written the way a coordinator reads: regions, supports, registration status, current capacity, intake contact and expected response time. A forwardable one page version sits alongside each service so it reaches the family without being rewritten first.
Vacancy marketing
Supported accommodation vacancies listed with real photographs, a housemate profile, accessibility features and design category, kept current across your own site and the listing platforms coordinators search. A stale vacancy costs more than an empty one.
Intake speed
A referral form that routes to a person, out of hours handling, and a CRM that will not let an email sit unread. Most lost referrals are not lost to another provider, they are lost to a two day silence.
Family trust content
Service agreements explained in plain language, screening and worker checks stated, complaint pathways published, and support workers on film speaking for themselves. This is what a parent reads at eleven at night before saying yes.
Plan cycle campaigns
Spend weighted to reassessment clusters and the run to 30 June, pricing pages updated the week new arrangements land, and coordinator communication that arrives before a change rather than after it.
Questions we get asked.
They check you on Google once your name comes up, and what they find decides whether they forward you. Families search directly, particularly for supported accommodation and therapy. Search is not the introduction in this sector, it is the reference check, and a thin website loses referrals that were already halfway to you.
It changes the audience and the wording. Plan managed and self managed participants are your market, so the content speaks to families and plan managers more than to registered-only referral channels, and it states your status plainly instead of leaving it to be discovered. Same channels, different emphasis.
Yes, within the Code of Conduct, which rules out inducements and pressure and expects you to support genuine choice. In practice that means no incentives to switch, no claims you cannot evidence, and material that is accessible. We write to that standard from the first draft, and your quality team reviews before anything publishes.
Referrals by source, including which coordinators and which organisations, conversion from referral to signed service agreement, vacancy days across accommodation, and cost per referral by channel. Hours delivered is the revenue number, so the report ties marketing back to it rather than stopping at leads.
Also in care services
Talk to us.
9 services under one team, run against the numbers your business already reports on.
Contact the Ignis Team
Send through your details and we will audit your business before we reply.