Pharmaceutical manufacturing marketing
Volume moves when a prescriber and a pharmacist both understand the product, so the work is built inside the advertising rules rather than negotiated around them.
Where the money moves.
The rules are the brief. The Therapeutic Goods Advertising Code, the prohibition on advertising prescription-only medicines to the public, and the Medicines Australia Code of Conduct with its transparency reporting and hospitality provisions set the shape of every asset before a designer opens a file. Claims are referenced first and laid out second. Approval codes and expiry dates are part of the artwork, not an afterthought bolted on at sign-off. We work to your medical, legal and regulatory workflow, on your review calendar, so nothing lands at MLR the week it is meant to go live.
Price is set, volume is not. A listed product's script share follows prescriber familiarity, what happens at the counter when substitution is offered, formulary inclusion inside hospital networks, and whether the wholesaler has stock when the pharmacist orders. Each of those is a marketing surface with its own audience and its own permitted language. Health professional education, congress and symposia support, material that makes an MSL conversation land, pharmacy assistant training, and unbranded awareness that helps a patient recognise a condition and raise it with their doctor.
Where the Code permits consumer work, the discipline changes but the accountability does not. Over the counter lines, complementary medicines, Schedule 2 and Schedule 3 products under their conditions. Different creative, different channels, the same requirement that spend is traced to units moving through the wholesalers. A campaign that lifts brand recall and leaves the Symbion and Sigma order lines flat has not worked, and the reporting should say so plainly rather than presenting reach as a result.
Supply reputation is commercial marketing in this industry. GMP record, ARTG listings, continuity of supply and how you handled the last shortage all get weighed when a hospital network or a state procurement team scores a tender. That story needs a home, a maintained corporate presence, and a communications structure ready before a recall or a supply interruption forces one. Everything runs from one in-house team, and the accounts, portals, domains and content are registered in your name from the first week.
What we run.
Health professional education platform
A gated resource environment for prescribers and pharmacists: clinical summaries, product information, dosing tools, congress content and on-demand sessions. Built with access control that satisfies the Code and analytics that tell the field team which specialists are engaging.
Unbranded disease awareness
Symptom recognition, diagnostic pathway and patient conversation material that raises presentation rates without naming a Schedule 4 product. The legitimate route to consumer demand for a prescription medicine, executed so it survives review rather than testing the boundary.
Pharmacy channel programme
Counter and dispensary facing work: assistant training modules, category material, wholesaler communications and detailing support. The pharmacist decides a great deal at the point of substitution, and very little marketing budget usually reaches that moment.
Consumer marketing where the Code allows
Over the counter, complementary and Schedule 2 or 3 products, run through search, social, retail media and email with claims cleared in advance. Measured on units through the wholesalers and share in the ranging retailers, not on impressions.
Corporate and supply reputation
Manufacturing capability, GMP standing, continuity of supply and quality narrative, published for procurement teams and prepared for the day a shortage or recall needs a statement inside the hour.
Questions we get asked.
We build to it rather than around it. Claims are referenced before layout, every asset carries its approval code and expiry, and the production calendar is set against your review cycle. Where a claim will not clear, we say so at the brief stage instead of designing an asset that has to be rescued three revisions later.
Everything aimed at health professionals, plus the consumer work the Code permits. Prescriber and pharmacist education, congress and symposia support, field team material, pharmacy assistant training, and unbranded disease awareness that helps a patient recognise a condition and start a conversation with their doctor without a Schedule 4 product appearing anywhere in it.
Price is fixed, volume is not. Volume follows prescriber familiarity, pharmacist behaviour at the point of substitution, formulary inclusion and wholesaler availability. Marketing works on each of those, and on the supply and quality reputation that hospital networks and state procurement weigh whenever a tender is scored.
You do, from the first week. Ad accounts, analytics, the HCP portal, domains and the content library are registered to your entity, and access is granted to us rather than the other way round. Anything produced under your ARTG entries or approval codes lives in your systems, so nothing is stranded if the arrangement ends.
Talk to us.
9 services under one team, run against the numbers your business already reports on.
Contact the Ignis Team
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