Marketing for mining and metals
Sentiment near a site forms years before it arrives as a submission, and by then it is expensive to move.
Where the money moves.
This budget is insurance on a schedule. An approval that slips while an assessment works through submissions costs more in a quarter than corporate affairs spends in a decade, and the sentiment behind those submissions was set years earlier in a town's Facebook group, at a footy club and in the local paper. By the time an environmental impact statement goes on public exhibition, positions are already held. Communication that begins at exhibition is always answering, and answering reads as defending.
Workforce is the second half of the same problem. You are recruiting operators, trades and maintenance planners against every other site in the basin, and the deciding factors are roster, camp, town, and whether a partner can find work there. That is an employer brand question long before it becomes a job ad question. A careers page written like a corporate boilerplate, and a listing competing on the same tired words as everything else on the board, will not fill a shutdown crew.
Everything published sits under disclosure obligations. ASX continuous disclosure and the JORC Code mean a resource figure on a website has to match the announcement it came from, and marketing cannot get in front of a release. Cultural heritage carries its own weight after Juukan Gorge, and consultation is not a content format. We keep legal, the company secretary and corporate affairs in the approval chain from the brief onwards, so work moves quickly without anyone discovering later that a page created an obligation.
Reporting is written against risk and resourcing. Sentiment in the communities nearest the site, the volume and tone of submissions, applications per role and time to fill, local supplier registrations, and what an AI search tool says when someone types the project name. Ad accounts, domains, community pages and files are in your name, and nothing is white labelled to a third party, which is not a small point when a contractor's mistake becomes your community relations problem.
What we run.
Presence in the towns that decide
Regional radio, the local paper, the community Facebook groups where the conversation actually happens, and a named person answering in them. Consistent presence between milestones, so the first thing a town hears from you is not an application.
Employer brand and applicant flow
The careers site, honest roster and camp detail, crew video shot on site, and paid campaigns aimed at the trades you genuinely cannot fill. Measured on applications per role and time to fill, never on reach.
Approvals phase communication
Plain English versions of the technical documents on exhibition, so residents read the study rather than someone else's summary of it. Maps, timelines and direct answers to the questions that come up at every information session.
Local content and Indigenous procurement visibility
The supplier registration process made findable and simple, and agreements and local spend communicated where local businesses actually look, so a commitment shows up as opportunity rather than as a line in a sustainability report.
Search and AI answers on the project name
What a resident, a journalist or a graduate reads first when they type the project name. We build the owned pages that answer the real questions and make sure those pages are the source AI tools quote.
Questions we get asked.
It changes the reporting line, not the discipline. The channels are the same ones a marketing team uses, the approval chain is tighter, and success is measured in approvals, sentiment and recruitment rather than leads. We work to your legal and disclosure process, and nothing publishes that has not been through it.
Yes. Nothing material goes out ahead of an announcement, resource and reserve references match the JORC-compliant statement they came from, and forward-looking language stays out of marketing channels entirely. Legal and the company secretary sit in the chain from the brief, rather than as a final check the day before publication.
It influences the submissions an assessing authority receives and the tone of a hearing, which shapes conditions and timing. It does not replace consultation and should never be dressed up as one. The useful role is answering the questions residents already have, in the places they already ask them, before an exhibition period opens.
The workforce flies in, the approvals do not. Council, the traditional owners, the business chamber and the residents nearest the haul road are there permanently. A presence costs a fraction of a delay, and it is the only way local procurement commitments become visible to the businesses those commitments were written for.
Also in mining and resources
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9 services under one team, run against the numbers your business already reports on.
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