Marketing for oil and gas
The molecules are already sold on contract, so this budget exists to protect approvals, licences and the ability to operate.
Where the money moves.
Demand is not the problem here. Long-term contracts and the domestic market handle that, which is why the budget sits with external affairs rather than with sales. What it defends is an environment plan waiting on NOPSEMA acceptance, a landholder access negotiation in the Surat, a Senate committee that will read your website into the record, and a consultation standard the Federal Court reset for everyone operating offshore. Communication in this sector is a regulatory instrument that happens to use marketing channels.
Claim discipline is the whole game. Under the Safeguard Mechanism, NGER reporting and ASIC's enforcement posture on greenwashing, every sentence about emissions, offsets or transition has to trace back to reported data and stay inside what has actually been assured. An overstated line on a landing page is a legal exposure, not a copy problem. We write sustainability communication from the reported figures, keep the wording identical between the annual report and the website, and put the qualification where a reader will meet it.
The audiences barely overlap. A grazier negotiating a make-good agreement, a council in a gas field shire, a manufacturer worried about domestic supply, an energy journalist on deadline, a union delegate, and a graduate engineer deciding whether this industry has a future all need different material. One corporate narrative pushed at all of them satisfies none of them. We build the artefacts each audience actually uses: the landholder pack, the plain English environment plan summary, the supply explainer, the media background.
Reporting is written against exposure rather than reach. What the record shows during a consultation period, whether questions raised at a community session were already answered publicly, what an AI search tool returns for the project name, how the graduate pipeline is tracking. Accounts, domains and files sit in your name from day one and the team is in-house, which matters when one approved sentence has to appear identically across a website, a submission and a shareholder document.
What we run.
Plain English on the technical record
Environment plans, consultation reports and impact assessments turned into documents a landholder or a councillor will read to the end. Same facts, same caveats, without the acronyms that make people assume something is being hidden.
Landholder and neighbour communications
The material that supports access, make-good and rehabilitation conversations: what happens on the property, when, who to call, and what the agreement actually commits you to. Written once, carried by every field team.
Claim-verified sustainability communication
Every emissions, offset and transition statement traced to NGER reported data or an assured figure before publication, with the same wording used in the annual report, on the website and in social, reviewed by your legal team inside the process.
Policy and investor audience content
Owned publishing and LinkedIn aimed at the people who write submissions, brief ministers and set energy policy, so your position sits on the record continuously rather than appearing only when an inquiry calls for it.
Search and AI answers on the company and project
The first thing a journalist, a graduate or a resident now reads is an AI summary. We build the owned source material and the structured data behind it, so that summary is drawn from what you published rather than from whatever ranks.
Questions we get asked.
It cannot substitute for consultation and should never imitate one. What it does is make sure the people entitled to be consulted understand the proposal before they are asked to respond, which reduces objections built on wrong information and produces a record that stands up when the plan is assessed.
By starting from the reported data rather than a creative brief. Emissions and transition language comes from NGER submissions and assured disclosures, the qualification travels with the claim instead of sitting in a footnote, and your legal and sustainability teams approve the wording once so it is reused identically everywhere.
Some are, and more read what is on it. Councillors, journalists, staff and their families, and the graduates you want to recruit all form impressions there, and the material circulating about your project is being written by people who do not work for you. A presence is not a campaign, it is keeping the record from being one sided.
External affairs owns it, legal and sustainability approve the claims, and we work inside whatever approval chain already exists rather than asking for a faster one. The practical change is that approval happens at brief and at draft, so work is not being rewritten on the day it was meant to publish.
Also in mining and resources
Talk to us.
9 services under one team, run against the numbers your business already reports on.
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